Bloomington, MN – In an attempt to further corner the crumbling, flaky, disintegrating health food segment, Nature’s Valley has announced it will be selling 11 oz packets consisting purely of granola dust. The packets of fine powder are set to hit shelves later this month.
“We believe that our core consumer is interested in a snack that will spill all over the place as soon as you take one bite,” said Nature Valley CMO Patricia Hardwick. “What we’ve started with our granola bars, we’ll finish with our dust packets. Soon every shirt and couch cushion in the nation will be littered with our brand. We’ve also made the packets extremely difficult to open, which will surely lead to the spillage and mess our consumer has come to expect.”