Marcus Lemonis’ “The Profit” Script Template
There’s a show on MSNBC called “The Profit.” It features Marcus Lemonis, a venture capitalist, investing in failing businesses and turning them around. It’s a great show but it gets very repetitive:
- Marcus learns about quaint business and their financial troubles. “I put $750,000 into this hot dog stand.”
- Family Patriarch reveals that he has “risked everything” for the business.
- Marcus meets son/daughter of proprietor. Usually they are an industrious open-minded, go-getter with big ideas that can’t get implemented because their dad is stuck in the past.
- Marcus makes offer to buy a portion of the business. He is typically very sun-burned.
- Marcus suggests surface-level changes that only an idiot wouldn’t have seen. “Ok, what if we put the merchandise on some sort of sales floor?”
- It is revealed that family patriarch fudged a portion of the business, leading Marcus to lose trust. “A party boat is not a tax write-off.”
- Emotional conversation between patriarch and son/daughter. Marcus is increasingly sun-burned.
- Changes are being made. Montage of graphics saying “Margin increase” and “ROI.”
- 5 minutes left in the show. They are not going to wrap this up on time.
- Last minute re-cap of the new business with no closure whatsoever.