Chico’s Blouse Sales Sky-Rocket After Men’s Figure Skating Finals


(Ft. Myers, FL) – With several retailers reporting a sluggish start to the new fiscal year, Chico’s, a women’s clothing retailer operating 593 locations nationwide, reported a giant spike in sales of blouses after the completion of the Men’s Figure Skating finals at the Sochi Winter Olympics.

“We’re extremely pleased with the foot-traffic coming through our doors in the past few days,” reported Chico’s CEO David Dyer.  “Our core consumer, mainly sassy old broads, ages 42-65 have really connected with many of the styles and trends they saw prominent male figure skaters wearing.”

Top-tier talent like Yuzuru Haynu, Patrick Chan and Javier Fernandez all opted to don silky, flowing, button down tops during their respective programs.   German skater Peter Liebers was a stand-out, wearing a flirty little beige number with pearl buttons and just a hint of lace around the fringe.  The result has been a boon for the women’s wear business, with Chico’s, White House Black Market, Talbots, and J. Jill all reporting positive sales numbers.

The sport has been rocked in recent days with the announcement that Olympic powerhouse and perennial gold medal contender Evgeni Plushenko had abruptly withdrawn and retired.  However, sources have confirmed that Ann Taylor Loft has extended Plushenko a job offer to serve as Chief Merchant in an attempt to capitalize on the recent trend.

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