CEO of a Tobacco Company: Well Jake, let’s hear your latest idea.
Jake the Advertising Executive: Yes, sir! Well me and the boys in the department have been doing a lot of market research. We’ve noticed a demographic that we haven’t captured yet: closeted gay cowboys.
CEO: Interesting…please continue.
Jake: Well, with the film Brokeback Mountain being nominated for so many awards, we felt that now would be the perfect time to launch a tobacco product geared toward the man who works hard on the ranch, but on his downtime he likes to sit back, have a mild cigar and watch a Kathy Griffin DVD.
CEO: I like it! What will the product be called?
Jake: How about…Ram Rod?
CEO: That’s a brilliant idea! It has gun imagery and sexual innuendo. You never cease to amaze me!